In order to build brand identity and engage consumers, content writing is needed. But content writing is not easy. You need to bind readers with what you write and your business together. Writing on your own and improving is a good idea. But you can also get ideas from top content structures available on the net.
As we progress through 2024, it is useful to look at successful writing examples from major businesses. Their writing pieces might inspire and influence your own projects. This post delves into 12 different content writing examples from various platforms and sectors. Each will highlight vital insights for a content writing company and businesses.
Content Writing Examples of Top Brands
[1] HubSpot’s eBook Writing
Let us start with the eBook library at HubSpot. It is an essential aspect of their inbound marketing approach. These private resources create leads for their software while offering insightful content.
Key lessons realized-
– Try to write in-depth eBooks on subjects that your readers will find interesting.
– Aim to employ exclusive content to generate leads.
– Opt to stress the positive benefits of the product in the eBook’s text.
– You can create visually beautiful eBooks to improve reading.
[2] Bewakoof’s eCommerce
The next example is an Indian online apparel merchant called Bewakoof. The platform serves as an example of the point of placing content strategically on product and category pages. Bewakoof improves user experience and search engine optimization by including FAQs. It also includes relevant content at the bottom of collection pages.
Important lessons to be learned-
– Try to improve the collection and product pages with educational information.
– You must answer frequent questions about the product to increase conversions.
– Make use of internal links that include informative anchor text.
[3] Siege Media’s Case Study Content
Content marketing company Siege Media showcases the impact of carefully crafted case studies. Their process contains necessary elements that proficiently convey project results and obstacles.
Relevant lessons acquired-
– You need to provide a brief summary of the company. Cover its important outcomes and project obstacles.
– Try to give an overview of your growth and work samples.
– You must utilize case studies to create leads and establish trust.
[4] Smallcase’s Newsletter Content Strategy
Email newsletter content is one of Smallcase’s strong suits as an investment product provider. Their strategy strikes a balance between providing helpful details and subtly promoting additional content sites with products.
Principal conclusions-
– Attempt to give necessary details preference over obvious product promotion with a content writing company.
– Naturally, you can include your product in the content.
– You can use newsletters to cultivate a devoted readership and increase interaction.
[5] Good Housekeeping’s Product Reviews
When it comes to writing in-depth and valuable product reviews, Good Housekeeping excels. Their strategy depends on establishing authority on the topic and giving readers with essential facts.
Important points to be understood-
– Aim to post several reviews in a specific niche with a content writing company.
– Make sure to review structures for clear benefits. Also, include drawbacks and requirements.
– Opt to provide purchasing guides so that customers can make wise selections.
– You can follow profitable methods while penning insightful review articles.
[6] Zomato’s Social Media
The online meal delivery business Zomato is a master at creating interesting content for social media. Zomato has a million LinkedIn and 1.5 million Twitter followers. It precisely works on relatability and fun content for younger people.
Major lessons gained-
– Try to adapt your offering to the latest trends in the market.
– You can use memes and funny content to write timely, motivational messages. It can be content for special occasions.
– You must use email newsletters as part of your strategy with a content writing company for an impactful approach.
[7] SHRM’s Content
White papers are a reliable means for the Society for Human Resource Management (SHRM) to provide quality leads. They use secure downloads along with vast content on HR-related subjects.
Mandatory lessons noticed-
– You must write white papers on subjects in which you wish to become an expert.
– Aim to utilize restricted content to get important business data.
– Try to add components like issue statements and executive summaries. You can also add technical information.
– Make a subtle pitch for your item or service on the white paper.
[8] Zerodha’s Blog Content Website
Indian stockbroker Zerodha is the creator of the commonly recognized educational website Varsity. This text-based school highlights the value of expert-driven information. It covers a wide range of investment subjects.
Important lessons to be picked up-
– Aim to establish a free content academy to instruct your viewers.
– Strive to employ professional writers to guarantee content validity and correctness.
– Opt to choose educational content to foster trust and draw in new clients.
[9] Jim Kwik’s YouTube Video Descriptions
Popular YouTuber Jim Kwik focuses on productivity and education. He offers an example of good video description writing through his channel. His strategy blends narrative with obvious calls to action.
Relevant insights picked up-
– You can tell a tale to draw readers into the description.
– Try to add timestamps for videos to enhance user experience.
– Aim to state the issue and its solution in clear terms in the video with a content writing company.
– Attempt to finalize the description with calls to action.
[10] Holidify’s SEO Content
Major Indian tourism company Holidify uses SEO article writing to get a lot of organic traffic. The prime element of their approach is the development of large-scale centers for diverse places.
Essential points to be learned-
– Try to create information hubs centered on particular subjects or regions.
– Aim to provide a variety of content kinds in every hub.
– You can prioritize developing relevant expertise to raise your search engine results.
[11] Amul’s Social Media
Indian dairy business Amul is respected for its swift and creative social media messages. They frequently use popular culture and current events in their programming to draw viewers in.
Key lessons figured out-
– You can produce content based on current affairs and popular subjects.
– Try to use imagination and comedy to boost interest.
– Aim to keep your company’s style constant throughout your social media posts.
[12] Wynter’s Landing Page Writing
The final one we discuss is a B2B message testing tool – Wynter. It is a perfect example of the carefully composed landing page text. Their strategy focuses on benefit-driven content. They also create content with points on social evidence and visual demonstration.
Important takeaways observed-
– Make an effort to use genuine screenshots or demos to show how your product works.
– Try to enhance content with a content writing company above what is seen by adding unique points of view.
– Instead of using feature-focused headlines, you can employ benefit-focused ones.
– Opt to give detailed instructions on how to work with your product.
The Final Thought-
With the correct resources and some insight from these cases, you can produce content that captivates your audience. Always keep in mind that you should focus on creating accurate and original content that fits the purpose of the search. It will maximize search engine optimization and offer a first-rate user experience.
Keep up with the most recent changes in content writing trends and best practices. Be ready to modify your strategy as necessary. You will be in a good position to produce engaging content with a content writing company. Connect with Textuar to advance your corporate content goals in 2024 and beyond.